Single Women Buyers Take the Lead, Outpacing Men in Home-Buying

 
 

Single women are currently outpacing men in the home-buying space despite entering the playing field late in the game.

According to a new report from the National Association of REALTORS® (NAR), it wasn’t until 1974 that women could legally obtain a mortgage without a co-signer. So how have they risen to the top of the home-buying trend, coming up second only to married couples since NAR began collecting this data in 1981?

Key findings:

  • In 1981, 73% of home buyers were married couples, 11% were single women and 10% were single men.

  • Now, 60% are married couples, 19% are single women and 9% are single men.

  • The highest share of single women buyers was in 2006 at 22%.

  • The share of single women buyers decreased 15% in 2015.

  • Since 2015, the share of single women has increased to 19%.

  • In 2010, the share increased to a high of 12% but has stayed in recent years between 7% to 9% of buyers.

The takeaway:
According to NAR, the increase in single women buyers is likely due to a drop in the share of Americans who are married. Census data shows that in 1990, 59% of the American public was married. Today, that’s down to 52% of the U.S.

Additionally, family obligations may be pushing single women to purchase as well, as they are more likely to purchase a home with a child under the age of 18 and are more likely to purchase a multi-generational home to house adult siblings, adult children and/or grandparents.

To read the full report, click here.

Read more on RISMedia.

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As Featured in West + Main Home Magazine: Building the Brand

 

By Julie Robertson

 

In this day and age, short term rentals are becoming a popular way to boost your side hustle and income. However, it must be strategically thought out as to how you market your short term rental on Airbnb. Creating a great marketing scheme for your short term rental will, in the long term, completely benefit you. A property that really looks like a “brand” will build far more brand confidence and trust in the guests that stay there. Branding your property will also create a much more “professional” look for the host. In the points to come, you will be able to figure out how to most effectively brand you short term rental to not only bring in the max amount of income. And have fun doing it!


How to brand your short term rental

1. Choose your name

Think about where your rental is. Is there historical significance? Do you have a personal tie to the area? Could there be a play on words? Try to keep the name 1-4 words.

2. Come up with a logo

In Bethany Buchanan's "Vail Tree House", designer Julie Robertson came up with an all-encompassing logo design signifying what Bethany wanted shown. The logo can be used on notecards throughout the property showing rules + directions on how to operate things in the property. They can also be used on mugs, tote bags, koozies, and wall art.

3. Bring the branding into the website listing

Once you have your name + logo, make sure this branding is consistent on the website listing for the property. Using similar wording, phrasing, and imagery ties the brand to the listing.

4. Use social media to reinforce the brand

Create an Instagram account for your property. Additionally, create a hashtag that guests can use to tag photos of their adventures with. For Bethany's rental, #VailTree- House is the hashtag that the guests use to post with. Not only does this give promotion to the property , but it gives you, the host, content to use for Instagram as time goes on.

Bethany Buchanan’s Vail Tree House

Photos are Everything

Including photos from unique angles and highlighting interesting spaces that your guests check out can show off a unique area of your property and align with your branding. In the case of your short term rental, your listing will be judged by its cover, photos. Investing in professionally taken photos will pay off immensely in the long run. Make sure to include photos that go along with your rental's branding. In the case of W+M OK founder, Jarred D. Smith's Oklahoma City short term rental and Rachel Cardwell’s short term rental, they were able to capture all the fun and playful spaces throughout the properties to invite the guests in and get comfortable in the space. The photos worked together seamlessly.

Info on featured short-term rentals

Rachel Cardwell's Castle Rock Airbnb
Listed as Castle Rock Hideaway $243/night

Bethany Buchanan's Vail Tree House
Listed as Boho Chic Studio in the Village $204/night

Jarred D. Smith's Oklahoma City Airbnbs, Listed as The ACE2 Paseo $82/night

+

Listed as The Uptowns1 on 23rd $103/night

If there is a home that you would like more information about, if you are considering selling a property, or if you have questions about the housing market in your neighborhood, please reach out. We’re here to help.

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Just Listed: Custom Built Home in Silver Ridge

 
 
 

This must see custom built home has a well thought out floor plan and beautiful details.

Located in SE Bend’s Silver Ridge neighborhood, this home sits on a .33 acre landscaped corner lot with enclosed RV parking, water feature, irrigation, and Sierra Stone walkway. The inviting entry has a stunning beveled glass door and front windows, and plenty of room to receive guests. The living area features solid oak floors and a corner gas fireplace. The kitchen has a gas stove, double wall ovens, and garbage/recycle pullout. In the main bedroom you will find a custom walk-in closet, ensuite bath with a 9’ double vanity and large tiled walk-in shower. Two large bedrooms and bath are located off their own hallway. The heated triple car garage is immaculate. A large bonus room over the garage, perfect for a work from home office or kids rec room, is accessed by a staircase just off the kitchen. 

Listed by Val Maxwell for West + Main Homes. Please contact Val for current pricing + availability.

 
 
 

Have questions?
West + Main Homes
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Val Maxwell
(541) 706-0661
val@westandmainoregon.com


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Just Listed: Beautifully Renovated Home in Tillicum Village

 
 
 

Beautifully renovated inside and out!

Enjoy the charm of an established neighborhood in the heart of Bend and have all the comfort & confidence of a fully remodeled home. Roof, electrical, bathrooms, interior & exterior painting, flooring, appliances, fencing, landscaping and more have all been updated since 2019. On over a 1/3 of an acre, with 3 bedrooms and a bonus room leading to its own covered patio, there’s plenty of room for family and guests. Entertain in the great room or multiple outdoor garden spaces. The vented gas stove on a stone hearth will keep everyone warm, cozy and festive in the winter months. As the seasons shift, enjoy the transitioning colors with numerous trees, wild flowers and garden beds. 

Listed by That Furrow Crew for West + Main Homes. Please contact John for current pricing + availability.

 
 
 

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Just Listed: Home with Open Floor Plan in Leehaven

 
 
 

Welcome Home to Bend! Greet your friends as they drive through your quiet neighborhood to the end of your cozy cul-de-sac.

Start the grand tour of your beautiful two story by leading them into the open floor plan great room, putting the finishing touches on the first round of handcrafted cocktails at the oversized kitchen island while your guests admire the ample counter space and cupboard storage, stainless steel appliances, Quartz countertops, engineered hardwood flooring, and classic white cabinets, as well as the gas fireplace, high ceilings, and big windows. Take the party outside to the private, fully-fenced backyard. Head out to nearby trails at Pilot Butte and Al Moody Park! It’s an easy drive to Downtown Bend, a quick walk to St. Charles Hospital, and surrounding shops and restaurants...you are going to LOVE living here!

Listed by Derrick Hicks for West + Main Homes. Please contact Derrick for current pricing + availability.

 
 
 

Have questions?
West + Main Homes
westandmain.co
hello@westandmainoregon.com

Presented by:
Derrick Hicks
(541) 241-8650
derrick@derrickhicks.com


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