By Julie Robertson
In this day and age, short term rentals are becoming a popular way to boost your side hustle and income. However, it must be strategically thought out as to how you market your short term rental on Airbnb. Creating a great marketing scheme for your short term rental will, in the long term, completely benefit you. A property that really looks like a “brand” will build far more brand confidence and trust in the guests that stay there. Branding your property will also create a much more “professional” look for the host. In the points to come, you will be able to figure out how to most effectively brand you short term rental to not only bring in the max amount of income. And have fun doing it!
How to brand your short term rental
1. Choose your name
Think about where your rental is. Is there historical significance? Do you have a personal tie to the area? Could there be a play on words? Try to keep the name 1-4 words.
2. Come up with a logo
In Bethany Buchanan's "Vail Tree House", designer Julie Robertson came up with an all-encompassing logo design signifying what Bethany wanted shown. The logo can be used on notecards throughout the property showing rules + directions on how to operate things in the property. They can also be used on mugs, tote bags, koozies, and wall art.
3. Bring the branding into the website listing
Once you have your name + logo, make sure this branding is consistent on the website listing for the property. Using similar wording, phrasing, and imagery ties the brand to the listing.
4. Use social media to reinforce the brand
Create an Instagram account for your property. Additionally, create a hashtag that guests can use to tag photos of their adventures with. For Bethany's rental, #VailTree- House is the hashtag that the guests use to post with. Not only does this give promotion to the property , but it gives you, the host, content to use for Instagram as time goes on.
Bethany Buchanan’s Vail Tree House
Photos are Everything
Including photos from unique angles and highlighting interesting spaces that your guests check out can show off a unique area of your property and align with your branding. In the case of your short term rental, your listing will be judged by its cover, photos. Investing in professionally taken photos will pay off immensely in the long run. Make sure to include photos that go along with your rental's branding. In the case of W+M OK founder, Jarred D. Smith's Oklahoma City short term rental and Rachel Cardwell’s short term rental, they were able to capture all the fun and playful spaces throughout the properties to invite the guests in and get comfortable in the space. The photos worked together seamlessly.
Info on featured short-term rentals
Rachel Cardwell's Castle Rock Airbnb
Listed as Castle Rock Hideaway $243/night
Bethany Buchanan's Vail Tree House
Listed as Boho Chic Studio in the Village $204/night
Jarred D. Smith's Oklahoma City Airbnbs, Listed as The ACE2 Paseo $82/night
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Listed as The Uptowns1 on 23rd $103/night
If there is a home that you would like more information about, if you are considering selling a property, or if you have questions about the housing market in your neighborhood, please reach out. We’re here to help.
