Genuine Hustle

Why Cool Real Estate Agents Should Register for Luck + Hustle on March 17th

 
 

“Speaking of which, can I confirm you, or are you bailing?! Hellooooo”

This is one of the first messages I ever received from Stacie Staub. If you've been lucky enough to collaborate or work with her, then you know the kind of energy behind her writing is genuine and real. There is a magnetism and excitement around everything she’s involved with.

I had unwittingly committed to speaking at the 2015 inaugural event in Denver without approval or a plan and asked her if it’d be ok if my slides were turned in at the last minute. 

“Of course! AND I am going to make up all of this and you can just adapt your shit to fit in.”

Genuine Hustle is grassroots and decentralized. It belongs to everyone and has changed shape through the years. But if it had a heartbeat or a melody - it shares its signature with hers. 


 

Hear the origin story on Spotify, Apple, & Anchor

Learn about the values of the Hustle community and the opportunities of participating. Most importantly, it is a time for you to meet peers and colleagues, and consider how to explore and curate your intellectual and personal interests based on our coursework.

 

Uncertainty that would make other organizers nervous is a feature that attracts people to this one. Speakers are sourced directly from the attendee list. The agenda isn’t announced until most of the tickets are sold. Think intimate potluck dinner with friends instead of arena rock.

“But my goal is to keep sales off the stage, deliver valuable content and not make a dime 😉”

It was ultimately the promise of this kind of atmosphere that won me over and I’ve proudly attended, presented, and helped produce a number of these. You don’t have to tell us that you’re tired of staring at tiny little squares on webinar calls, but we promise this will be special.

While new speakers and everyday agents find their way to the stage at every Genuine Hustle, we are excited to count on mainstays like Valerie Garcia and Seth Price to anchor this one.

These are just a few examples of the kind of powerful information shared at previous events:

  • Get Your Groove Back if Things Falls Apart & Move Into Your Zone of Genius

  • Intersecting Paths: The Tangled Knot of Race, Class, Education & Real Estate

  • Why Am I Waiting for Permission to Make My Idea Happen?

  • Selling Real Estate While Dealing With Depression

  • Setting Boundaries + Avoiding Burnout - It's All About Self-Care

  • You've Got Mail: Everything I Have Learned From 3+ Years of eNewsletters

Luck + Hustle is an all-day online event featuring keynotes in the morning followed by a group lunch. The afternoon is split into agent/broker tracks with a happy hour to wind down. 

Yes, it will be recorded for those wanting to watch sessions later. Attend live for maximum fun.

In the coming days we’ll begin announcing speakers and finalizing the schedule. We hope this is the last digital-exclusive event we have to do. Genuine Hustle is coming to Atlanta next!

West + Main Homes is excited to host the 7th part of the series on 3/17/21: Luck + Hustle ☘️.

- Greg Fischer, CTO and Managing Broker at West + Main Homes


 

Further Reading & Background

  • Genuine Hustle Website - link
    Get caught up on everything you need to know and register for Luck + Hustle

  • Genuine Hustle Agendas From Previous Events - link
    See the organizers from other events and take a peek at previous agendas

  • Genuine Hustle Academy - link
    Recorded events from the Summer of 2020 you can view anytime for free

  • Genuine Hustle Boise 2019 Recap - link
    Alyssa Christensen of Home Scribe Creative

  • Simplify Your Stack + Buy Back Your Time - link
    Recorded short session from yours truly at the Boise event

  • Genuine Hustle Raleigh 2017 Recap - link
    Courtesy of Relola

  • YouTube Recording of Genuine Hustle Tacoma - link
    Recorded presentations from the Tacoma event including Nate Bowling’s impactful talk

  • Genuine Hustle Tacoma 2016 Recap - link
    Alyssa Christensen of Home Scribe Creative

 

Simplify Your Stack + Buy Back Your Time | Genuine Hustle

This is a short 10 minute talk that I gave at Genuine Hustle in Boise in October 2019. I tried to keep this simple and direct and took a more conversational approach instead of a presentation.

By the way - if you’ve never been to a Genuine Hustle event, the next one is October 15th in Atlanta and hosted by Jennifer Kjellgren. It’s a break-even grassroots event by and for agents.

Our friend Alyssa W. Christensen, Owner & Managing Editor of Home Scribe Creative, wrote a recap of the event and I loved what she ending up saying in response to my talk in her post.

 

Core ideas in the talk

  1. The “I’m Not a Techie” approach is getting in the way of mastering core real estate tools

  2. Context setting how I shift between real estate operations, sales, and technology to learn

  3. Stop designing workflows in reaction to advertising, do it proactively in response to needs

  4. What’s not going to change in ten years is more important than what’s hot or not today

  5. Modern hardware and internet connectivity are non-negotiable parts of the job

  6. Communications and transaction management expertise makes an agent tech-savvy

  7. Testing products before deploying to customers leads to better user experiences

“Tech is in your way—it’s an excuse,” Greg shared. “People are using their inability to use [tech] as an excuse to not do their job.” Greg recommended getting rid of everything except your core tools, and also pointed out how people are always talking about how things will change (tech, the real estate industry, etc.), but what’s NOT going to change in 10 years is 1.) compelling marketing and 2.) transaction management…” - Read more on Alyssa’s Genuine Hustle Boise 2019 Recap.


 
Greg

Greg Fischer

Tech | Managing Broker

(720) 605-3325